Join the Socialist Party Join us today!

Printable version Printable version

Facebook   Twitter

Link to this page:

From The Socialist newspaper, 8 June 2006

World Cup: Festival of football, carnival of cash

OUR TV screens, newspapers and advertising hoardings are full of the World Cup. One of the world's biggest sporting occasions is only days away. I can't wait. The opportunity to see some of the world's best players for a month is a mouth-watering prospect.

Chris Newby

This tournament is being shown in 189 countries and is likely to attract an audience of five billion. Three million fans are expected to arrive in Germany.

Clearly with such a global audience major companies are lining up to make the most of the opportunities, spending $16 billion on advertising. No wonder companies are prepared to pay this when, for example, Adidas expect to sell $1.5 billion of footballing merchandise this year.

The impact of the World Cup on New York when USA hosted the event in 1994 was an extra $452 in revenue. But it's more than just the money to be made by those companies directly involved in the World Cup.

Electrical retailer Curry's is selling flat-screen TV's at the rate of one every 15 seconds and has seen sales of these increase by 92% year on year. With these companies set to make a fortune, Mastercard have got exclusive rights inside all the World Cup stadia.

What about the fans? About 100,000 England fans are expected to head to Germany yet only 8% of the stadia's capacities at the three group games are being made available to the fans (about 4,000 to 5,000 for each game).

Of the three million tickets available, a million have been given to the sponsors. Whilst officially the cheapest prices start at e35, tickets for the group games are already swapping hands at over $1,000. Tickets for the final are already being sold for around $3,000.

England's opening group game with Paraguay underlines the disparities in the world game. The press are full of stories of the 100,000 plus a week wages that players in the premiership get. In Paraguay, players in the top division get paid 105 a month or less. In the four English professional leagues there are big disparities in wages with players in league one and two being paid around the average wage in the UK.

The World Cup underlines how football is dominated by big business whether it's through the super-exploitation of workers who produce the boots and kits for companies like Adidas and Nike or the sponsorship deals agreed with Coca Cola.

The enormous amount of money in football should be used for the benefit of everyone who plays and watches football through affordable ticket prices for spectators, It should also be used to vastly improve the quality of facilities at every level.

For every one Ronaldhino, how many potential Ronaldinhos are there who never get the chance to develop their talents because of lack of facilities. Taking football out of the hands of big business, would see the World Cup develop as a real celebration of world football.

Why not click here to join the Socialist Party, or click here to donate to the Socialist Party.

In The Socialist 8 June 2006:

Don't let the NHS bleed to death

Save our NHS!

Pregnancy discrimination: Bosses show their dirty tricks

Iraq: Bush and Blair's deadly legacy

A 'trigger-happy' police raid?

Festival of football, carnival of cash

Education after New Labour's Education Bill

2,000 sign up to Campaign for New Workers' Party

1926 General Strike book launch

Preparing for Europride

Lecturers dispute

Socialist Party members make an impact at Wales TUC

Delegates debate DWP strikes

Unity needed to fight exploitation

Right wing fail to stop Berlin WASG

Chile: Youth take to the streets demanding action


Home   |   The Socialist 8 June 2006   |   Join the Socialist Party

Subscribe   |   Donate  

Related links:


triangleWomen's football - Sampson allegations

triangleThings are changing: 20,000 sing for Corbyn at Wirral rock festival!

triangleUS: women ice hockey players' strike threat wins living wage

triangleThe Socialist inbox

triangleBirmingham South East Socialist Party: Football - Reclaim the Game

Big business:

triangleTories torn - bin them now

triangleThe Tories must be driven out

triangleReject Starmer's Single Market u-turn

triangleRight wing attempts to use single market against Corbyn


triangleGermany: Election results in political earthquake

triangleGerman elections: rise of the far right and right-wing government will provoke resistance

triangleBerlin hospital strike


triangleExtreme weather events and global warming

triangleGlobal finance: Are those storm clouds ahead?

Reports and campaigns

Reports and campaigns


North West

Arriva North West bus drivers strike over pay


Democratic rights

Conference on state spies: who's watching who?



Striking back against sackers' charter at Leeds Uni


Royal Mail

Royal Mail bosses block strike - back postal workers



Balloting members on the pay cap



'Dazzling' Bad Art show points to socialist future



Sheffield Labour council threatens peaceful protesters with prison


South West Wales

Hundreds turn out for rally aimed at removing west Wales Tory MP



Uprising to save the NHS!



Can you donate to the Socialism 2017 appeal?


East London

No cuts - hands off King George A&E!


North London

North London hospital workers fight cuts and job losses



Nationalise to save jobs at BAE Systems



Schools "can't go any further" - stop the cuts: set deficit budgets now



Socialist Students 'welcome' Hillary Clinton to Swansea

triangleMore Reports and campaigns articles...

Join the Socialist Party
Subscribe to Socialist Party publications
Donate to the Socialist Party

triangle19 Oct Arriva North West bus drivers strike over pay

triangle18 Oct Russia, October 1917: When workers took power

triangle18 Oct Tories torn - bin them now

triangle18 Oct Royal Mail bosses block strike - back postal workers

triangle18 Oct Balloting members on the pay cap

triangle13 Oct The end of the Tories?

triangle11 Oct Nasty party out the Tories

More ...

triangle21 Oct Birmingham: NSSN Solidarity Forum

triangle23 Oct Chesterfield Socialist Party: The continuing struggle for abortion rights

triangle24 Oct Liverpool Socialist Party: The October Russian Revolution 100 years ago to the day

triangle25 Oct Salford Socialist Party: The October 1917 Russian revolution

More ...

Socialist Party Facebook page
Socialist Party on Twitter
Visit us on Youtube



October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017





















Platform setting: = No platform choice